Reframing the Pillars of your Employer Value Proposition during COVID-19

Companies have paused, reset themselves, and are slowly working towards building their recovery plans to face what has now been termed the new or the next normal. Even global employer branding leaders of the largest [...]

Treat Personal Brands as an extension of your Employer Brand

Employer branding expert Celeste Sirin says candidates want real stories about the various personalities at work. You might not have a formidable brand like Richard Branson, Oprah Winfrey, Steve Jobs or Jeff Bezos, but one [...]