training workshops and public masterclasses

We run in-house training workshops and public masterclasses to educate and up-skill companies on how to get the best out of integrating employer branding and recruitment marketing into your existing processes, policies and strategies.

Company Recruiter Training Workshops

Geared towards in-house Human Resources Departments and Talent Attraction Teams within Small to Medium Enterprises as well as Corporates. Course content would include: What is employer branding and recruitment marketing, why is it essential to 21st century recruiter, the advantages of integrating this practice into your existing processes and procedures etc.

The Power behind Employer Branding and Recruitment Marketing

Recruitment providers will learn how to recruit like true marketers (developing compelling recruitment adverts/campaigns, crafting of meaningful value propositions, selling your clients’ companies and vacancies like a dedicated brand advocate and unpacking missed opportunities).

Public Training Masterclasses on Employer Branding and Recruitment Marketing

An overview of best practice in the workplace, together with knowledge sharing between leaders across various industry sectors. Read more about our masterclasses here.


Facilitation, co-ordination and partner support to promote employer branding as a business imperative into:

  • CEO & EXCO
  • Marketing and Communications
  • Line Manager and Functional/Operational stakeholders

Keynote Speaker

As a subject matter specialist on employer branding, Celeste Sirin has not only held her own employer branding masterclasses and breakfasts, but has been called upon by numerous event and conference organisations, both locally and in Africa to share her knowledge, insights and expertise on the fast emerging trend of employer branding.

As a pioneer promoting employer branding into SA, Celeste welcomes the opportunity of presenting at symposiums, conferences or networking breakfasts to further build the awareness and importance of employer branding as a business imperative within companies. Introduce your decision makers to her innovative thinking through her sharing inspiring case studies, research, insights and best practice. With companies being people-led, let her convert your decision-makers into progressive employer brand leaders.


“I really believe that I have gained a lot of knowledge and that I will be able to ‘state my case’ regarding the importance of this for the company.”

Natasha Kotzee, Ackermans, on EBSA Masterclasses

“Definitely getting value from workshop… had a session with Marketing today actually, was good to have some knowledge behind me.”

Cindy Prodgers, Merchants, on EBSA Masterclasses

“Approachable, well-informed and relevant.”

Robyn Maurer, Talent Acquisition Manager at Prodigy Finance, on EBSA Masterclasses

“The presenter was well prepared – very knowledgeable about Employer Branding.”

Chamilla Thebus, Cape Nature, on EBSA Masterclasses

“Love that Celeste knew who each attendee was and their company strengths.”

Leigh Andrews, Bizcommunity, on EBSA Masterclasses

“Celeste was great and contained the audience well.”

Moyra Makina, Luxottica/Sunglass Hut, on EBSA Masterclasses

“Thank you for the great training session, only realized now what an impact a set out EVP can have.”

Carike Hefer, TotalGaz SA, on EBSA Masterclasses

“Very clear and explains terms well.”

Nontlantla Tsholoba, TotalGaz SA, on EBSA Masterclasses

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