Your service offering is only as good as the people driving it!
It’s about who you are as an Employer of Choice

Every organization that has ever existed has had an employer brand – a perception of what it means to work at their organization.

Employer brands are shaped by candidates, current/past employees and even customers. It’s your reputation and brand equity as an Employer!

Employer branding is the art and science behind amplifying and/or influencing brand perceptions and it encompasses everything from consistent messaging, communication, visuals enabling organizations to articulate their unique story and Employer Value Propositions to how and where they advertise their vacancies.

80%

80% of recruiters confirm that employer branding has a significant impact on hiring talent.

(LinkedIn Global Recruiting Trends 2017)

75%

75% of job seekers consider an employer’s brand before even applying for a job.

(Ultimate list of employer brand stats LinkedIn)

Our Employer Branding Services

Investigate, Explore & Discover

Internal employee climate surveys, testimonial surveys, exit interview surveys and competitive analysis/perception surveys

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Design & Create

Copy write and build employer branding content geared towards multiple platforms | Craft the value proposition

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Translate

Translate and integrate your value proposition through external and internal communication tools and multi-channel marketing

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– INVESTIGATE EXPLORE DISCOVER –

Employer Branding Surveys

Internal Employee
Climate Surveys

An anonymous health check survey to confirm the “heart-beat” and/or issues regarding the well-being, life-cycle and career path of employees within your company (telephonic one-on-one or focus groups)

Improved retention rates, enhanced engagement and productivity, improved well-being and moral, brand advocacy and increased rate of referrals

Testimonial
Surveys

A confidential survey covering various sample groups encompassing co-workers, candidates, alumni, exited employees and functional heads within companies

Amplify brand reputation, increased rate of referrals, improved reviews and reduced attrition ratios

Exit Interview
Surveys

An unbiased survey conducted on exited employees and/or alumni, focusing on reasons for departure through formulating a gap analysis to eradicate/counteract future loss of resources

Reduced attrition, enhanced resourcing, employee well-being and talent mapping

Competitive Analysis / Perception Surveys

An analysis and gathering of competitive data to provide you with compelling insights to secure you with the best and/or critical talent

Improved EVP, gap analysis on high demand roles, improved talent attraction and retention strategy, enhanced talent pipeline and quicker time to hire

– DESIGN & CREATE –

Content Creation, Copywriting and Design

– DESIGN & CREATE –

Employer Value Proposition

  • Copy write and build employer branding content geared towards multiple platforms – website, social media platforms, presentations, press releases, case studies, articles etc.
  • Concept design and imagery in support of competitive visual identity

Improved traffic to company website, increase in social media followers and two-way engagement, pre-hiring increased visibility and informed candidate market

  • Craft a company value proposition to align with your vision, mission and values
  • Review/audit/test your existing employer value proposition

Internally – improved staff retention, informed workforce, improved brand loyalty through WOM referrals and employee engagement

Externally – informed talent market, increased talent attraction, improved cost of hire, brand awareness, quality of candidate, improved candidate engagement

– DESIGN & CREATE –

Content Creation, Copywriting and Design

  • Copy write and build employer branding content geared towards multiple platforms – website, social media platforms, presentations, press releases, case studies, articles etc.
  • Concept design and imagery in support of competitive visual identity

Improved traffic to company website, increase in social media followers and two-way engagement, pre-hiring increased visibility and informed candidate market

– DESIGN & CREATE –

Employer Value Proposition

  • Craft a company value proposition to align with your vision, mission and values
  • Review/audit/test your existing employer value proposition

Internally – improved staff retention, informed workforce, improved brand loyalty through WOM referrals and employee engagement

Externally – informed talent market, increased talent attraction, improved cost of hire, brand awareness, quality of candidate, improved candidate engagement

– TRANSLATE –

External Communication Tools and Multi-Channel Marketing

– TRANSLATE –

Internal Employer Branding Communication Tools

Create, write and promote Employer Branding content within HR processes and practices

Candidate Experience Journey

Unpack the full candidate journey from pre-job application to appointment/regret/nurture audit. Conduct the necessary research, define and/or propose ideal channels to market

Improved time to hire, better quality vs quantity of talent pipeline, clarity on bottlenecks and areas for improvement and enhanced employer brand advocacy

Translate and integrate your Company Value Proposition through respective multimedia communication channels

Career Website – audit/review, develop, copy write, design

Improved SEO and traffic, increase in quality candidate applications, frictionless application process (ATS), decrease in candidate queries, increase in candidate newsletter subscribers, informed candidate market and improved talent pipeline

Employer Branding Digital Media Campaign – content creation, activation and management of communications via LinkedIn, Facebook, Instagram, Twitter, MailChimp

Ongoing visibility prior to hiring boosts talent pipeline, informed candidate market, competitive edge to securing high demand roles and more effective recruits

Video Production – bring your employer brand to life through facilitating job video presentations, candidate interviews and/or employee reviews.

Traffic to company website, increase in social media followers and two-way engagement and pre-hiring increased visibility

Induction and/or Onboarding Material

Write and integrate the EVP (Employer Value Proposition) into the onboarding manual thus enabling new recruits  to engage/understand how to truly practice and live the brand in the workplace

Transparency of EVP prevents new recruit fall-off, clarity of EVP engaged at early stage enhances brand advocacy, promotes emotional connection and increases brand moral and employee engagement

Job Descriptions KPI

Translate and document the key deliverables of the EVP into job profiles across the organizations, with attached accountability for delivering/contributing on the company employer brand requirements

Informed and engaged workforce, boosts employee morale and advocacy, enhanced employee productivity and improves emotional connection with organization

Employee Reward / Brand Advocacy Programmes

  • Content creation and concept design of programme
  • Develop an internal communication campaign and  market and promote into workplace
  • Monitor/measure ROI

Cost per hire reduction, less reliance on outside parties (self-sufficient), increase in quality of candidate pipeline, Increased WOM referrals, Employer Brand elevation and visibility, improvement in social media analytics and following

Employee Digital/Social Media Activation

Implement a social media engagement program and roll-out plan to promote brand advocacy

  • Source, interview, write and collate employee stories
  • Monitor, track and manage employee usage and engagement

Employer Brand Advocacy Tools

  • Glassdoor and review sites – Establish (write and design) profiles to promote the company brand
  • Develop employee video or Instagram clips
  • Copy write authentic blogs, supported with photos/graphics
  • Facilitate and co-ordinate employee photoshoots to build and/or update employee image library

Focused approach to employer brand vs consumer brand – facilitate building of employer branding specific marketing collateral, less reliance on outsourced service provider and improved employee engagement and advocacy

– TRANSLATE –

External Communication Tools and Multi-Channel Marketing

Candidate Experience Journey

Unpack the full candidate journey from pre-job application to appointment/regret/nurture audit. Conduct the necessary research, define and/or propose ideal channels to market

Improved time to hire, better quality vs quantity of talent pipeline, clarity on bottlenecks and areas for improvement and enhanced employer brand advocacy

Translate and integrate your Company Value Proposition through respective multimedia communication channels

Career Website – audit/review, develop, copy write, design

Improved SEO and traffic, increase in quality candidate applications, frictionless application process (ATS), decrease in candidate queries, increase in candidate newsletter subscribers, informed candidate market and improved talent pipeline

Employer Branding Digital Media Campaign – content creation, activation and management of communications via LinkedIn, Facebook, Instagram, Twitter, MailChimp

Ongoing visibility prior to hiring boosts talent pipeline, informed candidate market, competitive edge to securing high demand roles and more effective recruits

Video Production – bring your employer brand to life through facilitating job video presentations, candidate interviews and/or employee reviews.

Traffic to company website, increase in social media followers and two-way engagement and pre-hiring increased visibility

– TRANSLATE –

Internal Employer Branding Communication Tools

Create, write and promote Employer Branding content within HR processes and practices

Induction and/or Onboarding Material

Write and integrate the EVP (Employer Value Proposition) into the onboarding manual thus enabling new recruits  to engage/understand how to truly practice and live the brand in the workplace

Transparency of EVP prevents new recruit fall-off, clarity of EVP engaged at early stage enhances brand advocacy, promotes emotional connection and increases brand moral and employee engagement

Job Descriptions KPI

Translate and document the key deliverables of the EVP into job profiles across the organizations, with attached accountability for delivering/contributing on the company employer brand requirements

Informed and engaged workforce, boosts employee morale and advocacy, enhanced employee productivity and improves emotional connection with organization

Employee Reward / Brand Advocacy Programmes

  • Content creation and concept design of programme
  • Develop an internal communication campaign and  market and promote into workplace
  • Monitor/measure ROI

Cost per hire reduction, less reliance on outside parties (self-sufficient), increase in quality of candidate pipeline, Increased WOM referrals, Employer Brand elevation and visibility, improvement in social media analytics and following

Employee Digital/Social Media Activation

Implement a social media engagement program and roll-out plan to promote brand advocacy

  • Source, interview, write and collate employee stories
  • Monitor, track and manage employee usage and engagement

Employer Brand Advocacy Tools

  • Glassdoor and review sites – Establish (write and design) profiles to promote the company brand
  • Develop employee video or Instagram clips
  • Copy write authentic blogs, supported with photos/graphics
  • Facilitate and co-ordinate employee photoshoots to build and/or update employee image library

Focused approach to employer brand vs consumer brand – facilitate building of employer branding specific marketing collateral, less reliance on outsourced service provider and improved employee engagement and advocacy

Employer Branding Services – Personal

Companies on LinkedIn receive most of their user traffic and interactions through employee profiles. Through employee profiles being professionally and impressionably crafted, you encourage brand advocacy, strengthen online presence in support of your company brand and receive great referrals when recruiting.

We deliver on the following services:

  • LinkedIn profile creation, redesign and/or audit/review – copy write, advertise, promote/market, share and connect through appropriate channels/networks
  • Personal brand market exposure – market, sell and promote personal brand in candidate market place – consultation

91% of job seekers find a poorly managed or designed online presence damaging to an employer brand. (Career Builder)

WHAT OUR CLIENTS HAVE TO SAY

“The insights have proven very valuable and has plugged into a larger productivity and retention discussion that’s a key strategic priority. It resonates with our insights team who is now building on this work and doing more in-depth field specific research. Many thanks again for the excellent service and support you provided to us last year, especially with our tight deadlines.”

Anonymous, Financial Services Provider, on EBSA Surveys

“…conducted various surveys for our company, the results of which have enabled us to effectively analyse trends in the recruitment market.”

Anonymous, Chartered Accountants, on EBSA Surveys

“Celeste has an entrepreneurial flair and has managed the intricacies of a business for many years.  Celeste is very thorough and service orientated and demands a lot from herself.  She is vastly experienced yet doesn’t mind learning new things. I have always liked working with Celeste and the skills she brings to the table.  I wish her all the very best in the future and would highly recommend her.”

Mark van Rensburg, 4R Technologies

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