Your service offering is only as good as the people driving it!
It’s about who YOUR CLIENT IS as an Employer of Choice.

Every organization that has ever existed has had an employer brand – a perception of what it means to work at their organization. Employer brands are shaped by candidates, current and past employees and even customers. It’s your client’s reputation and brand equity as an Employer!

Employer branding is the art and science behind amplifying and/or influencing brand perceptions and it encompasses everything from consistent messaging, communication, visuals enabling organizations to articulate their unique story and Employer Value Propositions to how and where they advertise their vacancies.

How equipped are you as a Recruitment Provider to deliver on your client’s employer brand requirements?

80%

80% of recruiters confirm that employer branding has a significant impact on hiring talent.

(LinkedIn Global Recruiting Trends 2017)

75%

75% of job seekers consider an employer’s brand before even applying for a job.

(Ultimate list of employer brand stats LinkedIn)

Our Employer Branding Services

Investigate, Explore & Discover

Internal employee climate surveys, testimonial surveys, exit interview surveys and competitive analysis/perception surveys

READ MORE

Design & Create

Copy write and build employer branding content geared towards multiple platforms | Craft the value proposition

READ MORE

Translate

Translate and integrate your value proposition through external and internal communication tools and multi-channel marketing

READ MORE

Our Employer Branding Services

Investigate, Explore & Discover

Internal employee climate surveys, testimonial surveys, exit interview surveys and competitive analysis/perception surveys

READ MORE

Design & Create

Copy write and build employer branding content geared towards multiple platforms | Craft the value proposition

READ MORE

Translate

Translate and integrate your value proposition through external and internal communication tools and multi-channel marketing

READ MORE

– INVESTIGATE EXPLORE DISCOVER –

Employer Branding Surveys

Internal Recruiter
Climate Surveys

Surveys tailored towards ascertaining whether you as the Recruiter are marketing and selling your client’s employer brand sufficiently; accurately translating their EVP, with a view to truly competing for the best talent

Enhanced candidate engagement, improved candidate retention ratios, increase in placement ratio and competition to securing high demand talent

Testimonial
Surveys

Unbiased, confidential testimonials conducted on the Recruiter’s candidates and clients to ascertain whether they are suitably knowledgeable and trained in executing and servicing stakeholders as true brand advocates

Reinforcement of reputation, attention to customer service excellence – leads to favourable reviews and repetitive business. Improved candidate retention ratios, enhanced engagement and increased ratios in filling scarce skill vacancies

Exit Interview
Surveys

Analysis on exited Recruitment Provider employees and/or alumni focusing on reasons for departure; formulating a gap analysis to eradicate/counteract future loss of valuable resources

Reduced attrition, interrogating EVP offering, employee well-being, talent mapping, gathered benchmarks and competitive market insights

Competitive Recruiter of Choice Perception Surveys

A survey conducted on Recruitment Provider clients and candidates to identify customer satisfaction levels, competitive offerings/differentiators received from other providers with the focus on employer branding, positioning and advocacy

Gap analysis on competitive advantage/shortfalls, service delivery, improved talent attraction and retention strategy to enhance talent pipelines and quicker time to hire

– DESIGN & CREATE –

Content Creation, Copy Writing and Design for Recruitment Provider Clients

– DESIGN & CREATE –

Employer Value Proposition

  • Copy write and build your client’s employer branding content geared towards multiple platforms – website, social media platforms, presentations, press releases, case studies, articles etc.
  • Concept design and imagery in support of competitive visual identity

Improved traffic to website, increase in social media followers and two-way engagement, pre-hiring increased visibility and informed candidate market

  • Partner you in crafting and building stronger job value propositions or company value propositions to address your client’s critical needs.
  • Review/audit/test whether their existing value propositions are providing you and your client with the traction they require.

Internally: improved staff retention, well-informed workforce and improved brand advocacy/loyalty

Externally – educated talent market, improved visibility/top of mind awareness of company’s talent proposition and improved cost of hire

– DESIGN & CREATE –

Content Creation, Copy Writing and Design for Recruitment Provider Clients

  • Copy write and build your client’s employer branding content geared towards multiple platforms – website, social media platforms, presentations, press releases, case studies, articles etc.
  • Concept design and imagery in support of competitive visual identity

Improved traffic to website, increase in social media followers and two-way engagement, pre-hiring increased visibility and informed candidate market

– DESIGN & CREATE –

Employer Value Proposition

  • Partner you in crafting and building stronger job value propositions or company value propositions to address your client’s critical needs.
  • Review/audit/test whether their existing value propositions are providing you and your client with the traction they require.

Internally: improved staff retention, well-informed workforce and improved brand advocacy/loyalty

Externally – educated talent market, improved visibility/top of mind awareness of company’s talent proposition and improved cost of hire

– TRANSLATE –

External Communication Tools and Multi-Channel Marketing

– TRANSLATE –

Internal Employer Branding Communication Tools

Create, write and promote Employer Branding content within HR processes and practices

Candidate Experience Journey

Facilitate unpacking the candidate journey from pre-job application to appointment/regret/nurture with you and your clients. Identify responsibilities, areas for improvement and propose solutions

Improved time to hire, improved quality vs quantity of talent pipeline, clarity on bottlenecks, identify areas to upskill/train/educate provider and/or client recruiters

Translate and integrate your client’s value proposition through respective multimedia communication channels

Career Website – audit/review, develop, copy write, design

Improved SEO and traffic, increase in quality candidate applications, frictionless application process (ATS), decrease in candidate queries and improved talent pipeline

Employer Branding Digital Media Campaign – content creation, activation and management of communications via you, as the Recruitment Provider and/or your client’s LinkedIn, Facebook, Instagram, Twitter, MailChimp

Ongoing visibility prior to hiring boosts talent pipeline, informed/educated candidate market, competitive edge to securing high demand roles, improved traffic through entire online eco-system

Video Production – bring your client’s brand to life through facilitating job video presentations, candidate interviews and/or employee reviews

Traffic to company website, increase in social media followers and two-way engagement and pre-hiring increased visibility

Induction and/or Onboarding Material

Write and integrate into your onboarding material the necessary steps required for you as the Recruitment Provider to unpack your client’s EVP, to enable you to best engage/understand and truly consult, market and represent your clients’ brands

Early stage adoption of Employer Branding best practice easier than educating further down the line, highlights importance on employer brand advocacy, improved engagement with both clients and candidates

Job Descriptions KPI

Translate and document employer branding as a key focus into your Recruiter job profiles, with a view to adopting and executing on it as a business imperative across your organization

Improvement in advert quality, increased placement conversion ratios, better informed candidates and enhanced customer service

– TRANSLATE –

External Communication Tools and Multi-Channel Marketing

Candidate Experience Journey

Facilitate unpacking the candidate journey from pre-job application to appointment/regret/nurture with you and your clients. Identify responsibilities, areas for improvement and propose solutions

Improved time to hire, improved quality vs quantity of talent pipeline, clarity on bottlenecks, identify areas to upskill/train/educate provider and/or client recruiters

Translate and integrate your client’s value proposition through respective multimedia communication channels

Career Website – audit/review, develop, copy write, design

Improved SEO and traffic, increase in quality candidate applications, frictionless application process (ATS), decrease in candidate queries and improved talent pipeline

Employer Branding Digital Media Campaign – content creation, activation and management of communications via you, as the Recruitment Provider and/or your client’s LinkedIn, Facebook, Instagram, Twitter, MailChimp

Ongoing visibility prior to hiring boosts talent pipeline, informed/educated candidate market, competitive edge to securing high demand roles, improved traffic through entire online eco-system

Video Production – bring your client’s brand to life through facilitating job video presentations, candidate interviews and/or employee reviews

Traffic to company website, increase in social media followers and two-way engagement and pre-hiring increased visibility

– TRANSLATE –

Internal Employer Branding Communication Tools

Create, write and promote Employer Branding content within HR processes and practices

Induction and/or Onboarding Material

Write and integrate into your onboarding material the necessary steps required for you as the Recruitment Provider to unpack your client’s EVP, to enable you to best engage/understand and truly consult, market and represent your clients’ brands

Early stage adoption of Employer Branding best practice easier than educating further down the line, highlights importance on employer brand advocacy, improved engagement with both clients and candidates

Job Descriptions KPI

Translate and document employer branding as a key focus into your Recruiter job profiles, with a view to adopting and executing on it as a business imperative across your organization

Improvement in advert quality, increased placement conversion ratios, better informed candidates and enhanced customer service

Employer Branding Services – Personal

Recruitment Providers on LinkedIn receive most of their user traffic and interactions through their Recruiter profiles. It is critical for Recruiter profiles to be professionally and impressionably crafted. This encourages brand advocacy, strengthens online presence in support of your company brand and provides you with the untapped opportunity to receive great referrals when recruiting.

Collectively as a recruiter team you can amplify your brand positioning. Let us assist you with the following:

  • LinkedIn profile creation, redesign and/or audit/review – copy write, advertise, promote/market, share and connect through appropriate channels/networks
  • Personal brand market exposure – market, sell and promote your personal brand in the candidate market place – consultation

91% of job seekers find a poorly managed or designed online presence damaging to an employer brand. (Career Builder)

WHAT OUR CLIENTS HAVE TO SAY

“The insights have proven very valuable and has plugged into a larger productivity and retention discussion that’s a key strategic priority. It resonates with our insights team who is now building on this work and doing more in-depth field specific research. Many thanks again for the excellent service and support you provided to us last year, especially with our tight deadlines.”

Anonymous, Financial Services Provider, on EBSA Surveys

“…conducted various surveys for our company, the results of which have enabled us to effectively analyse trends in the recruitment market.”

Anonymous, Chartered Accountants, on EBSA Surveys

“Celeste has an entrepreneurial flair and has managed the intricacies of a business for many years.  Celeste is very thorough and service orientated and demands a lot from herself.  She is vastly experienced yet doesn’t mind learning new things. I have always liked working with Celeste and the skills she brings to the table.  I wish her all the very best in the future and would highly recommend her.”

Mark van Rensburg, 4R Technologies

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