The story behind our LOGO and the symbolic DANDELION

Our Logo

Our rainbow of coloured dots above our logo signifies our multicultural nation of many races, colours, religions and creeds, all of whom contribute to our workplace environment.

The small, inconspicuous blue dot emerging first from behind the logo purposefully moves to the middle of our logo where it holds centre stage. It signifies that people are central to the success of any organization.

We consciously chose the colour blue for this dot as we foresee blue skies ahead for South Africa, faced with much opportunity to learn from our advanced global counterparts who are leading the way in the fundamental trend of employer branding.

Today there is a dire need for companies to recognise the fact that, in order to gain a competitive advantage, they need to pay closer attention to the motivation, job satisfaction, development and overall well-being of their employees from hire to retire.  Your product/service will only be as good and as strong as the people behind it. Your organisation will only be as successful as your fully engaged and happy staff complement. Your corporate brand will only be as strong as your employer brand – no matter how highly competitive your product/service brand is rated.

The Dandelion

I have chosen the dandelion as it represents the beginning of Spring; symbolic of rebirth and new beginnings. I view this as being aligned to companies that have taken the decision to breathe new life into their organizations through relooking at how they can implement employer branding and recruitment marketing strategies into their environment, thus adopting a more progressive and fresh approach to talent management.

The sheer fragility of the dandelion signifies how organizations are faced with constant change e.g. mergers, layoffs, changes in Executive Management team etc., often shaken up by the unexpected and having to manage and preserve their brand reputation through these circumstances. The dandelion comprises many seeds which I view as the organization’s brand ambassadors all fulfilling a role and purpose. If the dandelion is disturbed in any way the seeds are cast uncontrollably through the air which signifies how employees can be the carriers of positive or negative information of their companies.

Likewise, consumers, candidates and service providers are free to relay their experiences and interactions with companies, with the latter not really knowing where such reviews, opinions, communications are going to land and further spread.

If companies do not articulate who they are and what they stand for as an employer of choice, then stakeholders are compelled to go on their perceptions and accept what they see at face value. As with the dandelion, people categorize it as a weed. The question is – do people know that it does in fact possess many positive attributes in that its leaves, roots and flowers are edible possessing highly medicinal properties. For companies to remain relevant in attracting, engaging and retaining talent, it is best for companies to educate and inform the candidate market versus running the risk of them going on their personal assumptions. Companies need to package and build their employer brand, thereafter utilize the power behind recruitment marketing to drive awareness and engagement.

CONTACT US AND BREATHE RENEWED LIFE INTO YOUR ORGANIZATION TODAY!

Celeste Sirin – Managing Director and Employer Branding and Recruitment Marketing Strategist at Employer Branding SA

Background

Celeste is an employer branding and marketing specialist, speaker, facilitator and founder of Employer Branding SA. Since its inception her aim is to develop employer banding and marketing best practice in South Africa by educating South African leaders. She is a leading authority in positioning and elevating employer brands for companies, offering extensive insight into local, African and International employer branding trends.

Employer Branding Best Practice Qualification

In 2016, Celeste graduated with a distinction in a Level 1 Certificate in Employer Brand Leadership from the renowned International Employer Branding College and has been accredited to global best practice standards. The same year Celeste contributed to the first Employer Brand Excellence – A Case Study Approach, an ultimate employer branding learning publication on best practice from 26 renowned companies such as Adidas Group, Dell H & M etc., which was launched at the first inaugural World Employer Branding Day, which she attended as the country partner for South Africa.

celeste sirin

Employer Branding Masterclasses and Workshops

Since inception of Employer Branding SA, Celeste has been actively involved in facilitating an International Employer Brand Leadership Masterclass by Brett Minchington, chairman/CEO of Employer Brand International, together with running numerous employer branding masterclasses to educate the SA market on the essentials of employer branding. Celeste has partnered with various HR and knowledge sharing networking groups and companies i.e. HR Works, Knowledge Resources, Tiso Blackstar Group (national) and Kenyan Institute of Management (KIM) (Kenya) to further educate and promote employer branding as a business principle into organizations. She has coached, trained and consulted with leading brand leaders across industry e.g. TFG, Capitec, Ackermans, The Oceana Group, Cape Town Tourism, BAT, Capespan and KWV.

Business Owner/Entrepreneur

Having owned Strategy Recruitment Marketing, an award winning and acclaimed Employer Branding and Recruitment Advertising organization, Celeste has over 12 years’ recruitment marketing and employer branding experience, 2 years’ experience within PR & brand awareness in the digital media space and 12 years recruitment experience. She is the proud founder of BPeSA Western Cape (previously known as CallingtheCape) and was instrumental in establishing and launching BPeSA over a 2.5 year period to promote the Western Cape as an offshore BPO location of choice for foreign investors.

Corporate Brand Marketing and Sales

Over and above the recruitment marketing and talent industry, Celeste has a depth of brand marketing experience in product (QuestConnect), business location (BPeSA), BPO company (4R Technologies), medical/healthcare service provider (GaffeyHealth/HTS3/ HTS3 Executive Recruiting), She enjoys “connecting the dots” between marketing and sales with a view to promoting lead generation.

Solutions-Driven

Celeste has been commended by her clients for her deep and detailed industry knowledge and ability to present solutions that offer ROI. She is continuously innovating service offerings that assist in overcoming attraction and retention challenges companies face. Her passion lies in promoting the relevance of Employer Branding from “hire to retire” within the context of her daily projects of designing, implementing and rolling out employer branding and marketing strategies for blue chip companies. She is unafraid to challenge the status quo to ensure the client’s success – a perfect partner to HR in taking attraction and retention strategies to new heights within the organization.

Content Creator and Blog Writer

In her past-time Celeste enjoys writing blogs on how global employer branding and recruitment marketing trends and principles can be adopted by SA Talent Leaders.

Celeste Sirin – Managing Director and Employer Branding and Recruitment Marketing Strategist at Employer Branding SA

celeste sirin

Background

Celeste is an employer branding and marketing specialist, speaker, facilitator and founder of Employer Branding SA. Since its inception her aim is to develop employer banding and marketing best practice in South Africa by educating South African leaders. She is a leading authority in positioning and elevating employer brands for companies, offering extensive insight into local, African and International employer branding trends.

Employer Branding Best Practice Qualification

In 2016, Celeste graduated with a distinction in a Level 1 Certificate in Employer Brand Leadership from the renowned International Employer Branding College and has been accredited to global best practice standards. The same year Celeste contributed to the first Employer Brand Excellence – A Case Study Approach, an ultimate employer branding learning publication on best practice from 26 renowned companies such as Adidas Group, Dell H & M etc., which was launched at the first inaugural World Employer Branding Day, which she attended as the country partner for South Africa.

Employer Branding Masterclasses and Workshops

Since inception of Employer Branding SA, Celeste has been actively involved in facilitating an International Employer Brand Leadership Masterclass by Brett Minchington, chairman/CEO of Employer Brand International, together with running numerous employer branding masterclasses to educate the SA market on the essentials of employer branding. Celeste has partnered with various HR and knowledge sharing networking groups and companies i.e. HR Works, Knowledge Resources, Tiso Blackstar Group (national) and Kenyan Institute of Management (KIM) (Kenya) to further educate and promote employer branding as a business principle into organizations. She has coached, trained and consulted with leading brand leaders across industry e.g. TFG, Capitec, Ackermans, The Oceana Group, Cape Town Tourism, BAT, Capespan and KWV.

Business Owner/Entrepreneur

Having owned Strategy Recruitment Marketing, an award winning and acclaimed Employer Branding and Recruitment Advertising organization, Celeste has over 12 years’ recruitment marketing and employer branding experience, 2 years’ experience within PR & brand awareness in the digital media space and 12 years recruitment experience. She is the proud founder of BPeSA Western Cape (previously known as CallingtheCape) and was instrumental in establishing and launching BPeSA over a 2.5 year period to promote the Western Cape as an offshore BPO location of choice for foreign investors.

Corporate Brand Marketing and Sales

Over and above the recruitment marketing and talent industry, Celeste has a depth of brand marketing experience in product (QuestConnect), business location (BPeSA), BPO company (4R Technologies), medical/healthcare service provider (GaffeyHealth/HTS3/ HTS3 Executive Recruiting), She enjoys “connecting the dots” between marketing and sales with a view to promoting lead generation.

Solutions-Driven

Celeste has been commended by her clients for her deep and detailed industry knowledge and ability to present solutions that offer ROI. She is continuously innovating service offerings that assist in overcoming attraction and retention challenges companies face. Her passion lies in promoting the relevance of Employer Branding from “hire to retire” within the context of her daily projects of designing, implementing and rolling out employer branding and marketing strategies for blue chip companies. She is unafraid to challenge the status quo to ensure the client’s success – a perfect partner to HR in taking attraction and retention strategies to new heights within the organization.

Content Creator and Blog Writer

In her past-time Celeste enjoys writing blogs on how global employer branding and recruitment marketing trends and principles can be adopted by SA Talent Leaders.

BPS Offshore Offering to Stimulate Global Business?

As an employer branding and recruitment marketing consultancy, we are positioned to grow within the BPO sector, servicing the Sub-Saharan and overseas recruitment and talent-market. South Africa is recognized as an industry leader and first-class service delivery destination in the global BPS value chain, offering the following competitive value proposition and advantage:

  • A rich pool of highly skilled English speaking multi-generational specialists, focused on digital media, website design, copywriting, recruitment marketing, content creators, brand, marketing and communications
  • Cultural affinity with UK, Australia and increasingly the US
  • Significant 50-60% cost saving
  • First world infrastructure and robust enabling environment
  • Government support in areas of skill development and infrastructure incentives for increasing investment in the BPO sector
  • Time Zone compatibility
  • Customer service competitive differentiator (built on efficiency/commitment, customer trust and alignment of service to brand values

WHAT OUR CLIENTS HAVE TO SAY

“I really believe that I have gained a lot of knowledge and that I will be able to ‘state my case’ regarding the importance of this for the company.”

Natasha Kotzee, Ackermans, on EBSA Masterclasses

“Definitely getting value from workshop… had a session with Marketing today actually, was good to have some knowledge behind me.”

Cindy Prodgers, Merchants, on EBSA Masterclasses

“The insights have proven very valuable and has plugged into a larger productivity and retention discussion that’s a key strategic priority. It resonates with our insights team who is now building on this work and doing more in-depth field specific research. Many thanks again for the excellent service and support you provided to us last year, especially with our tight deadlines.”

Anonymous, Financial Services Provider, on EBSA Surveys

“…conducted various surveys for our company, the results of which have enabled us to effectively analyse trends in the recruitment market.”

Anonymous, Chartered Accountants, on EBSA Surveys

“I had the pleasure of working with Celeste Sirin for quite some time.  Not only is she creative and clever, she is extremely responsive and helpful.  Her campaigns and branding ideas for our firm were both thoughtful and successful.  Her efforts drove traffic to our sites and business our way.  It was a pleasure to work with Celeste and her team, and I would gladly do so again.”

Mike Lieb, VP HealthTechS3 USA, on Social Media Recruitment Marketing

“I worked closely with Celeste with regards to the recruitment needs at the CTICC. She was always on the ball and willing to assist where needed. I would call her up and ask for something to be delivered within a couple of hours and she would make time in her busy schedule to ensure that I received whatever I needed. I really enjoyed the laughs we shared along with the serious business conversations.”

Kelly Hope, HR Practitioner at CTICC, on Recruitment Marketing

“…made sure that the employee value proposition was captured and marketed to the appropriate audiences.”

Adele Smith, ex Head of HR:Exact, Fashion Express and SodaBloc, on Recruitment Marketing

“The company designed and consulted the hospital on various options for placement, layout of the advertisement and also cost efficiency. The result was spectacular and within weeks of the first advertisement being placed several interviews and appointments had been made. The advertisement attracted not only the scarce skills we were hoping to obtain, but also candidates with the right cultural fit to the organization.  The support and feedback has been above exception and I would not hesitate to recommend them.”

Christo Becker, ex GM of UCT Private Academic Hospital, on Recruitment Marketing

“They are very in touch with target market activities, and their out-of-the-box suggestions and ideas has enabled our bursary and graduate brands to grow considerably in the past few years. I highly recommend their work to anyone either considering the launch of a new recruitment campaign, or for those looking to spruce up their current ones in a big way!”

Past Graduate Recruitment Officer at Metropolitan Life, on Recruitment Marketing

“Celeste has an entrepreneurial flair and has managed the intricacies of a business for many years.  Celeste is very thorough and service orientated and demands a lot from herself.  She is vastly experienced yet doesn’t mind learning new things. I have always liked working with Celeste and the skills she brings to the table.  I wish her all the very best in the future and would highly recommend her.”

Mark van Rensburg, 4R Technologies

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