employer brand ARTICLES

Reimagine Employer Branding in the Roaring ’20s – #BizTrends2020

One hundred years have now passed since the beginning of the infamous roaring '20s - an era of dramatic economic, social and political uncertainty, together with much technological development and change - a world no [...]

Employer Branding for Mighty Start-Ups!

Mixed emotions are clearly evident within the South African employment market as, on the one hand, the media publishes disheartening news confirming the mass exodus of our young graduate talent and professionals exiting South Africa [...]

4 Recruitment Strategies for the Fourth Industrial Revolution

Companies need to look beyond qualifications to gear up for our new world of work. According to a new IBM Institute of Business Value (IBV) study in the next three years, as many as 120 million workers [...]

5 ways HR and Marketing can have a more unified approach

Why these two functions must collaborate to take the Employer Brand to the next level. To succeed in today’s digital world, high performing companies are quickly realizing that equal and focused attention must be given to [...]

4 things HR leaders can focus on to deliver more value

How to transform your team into innovative advisors and creative thinkers. Mixed feelings of uncertainty and excitement prevail as in-house recruitment departments progressively move towards automating the mundane and repetitive tasks which once consumed their [...]

Employer value proposition vs. employer brand

What is the the difference and why should they both matter. Irrespective of the maturity level of employer branding within companies across the globe, the debate and confusion surrounding the various jargon, buzzwords and acronyms [...]

Recruiters have transformed into Marketers and Salespeople!

Recruiters are faced with a challenging and evolving recruitment landscape within SA, where Talent Teams are required to demonstrate value-add into the business. Lack of suitably qualified recruiters with sales and/or marketing capability and a [...]

What are Recruitment Providers doing to remain relevant?

Recruitment providers are facing a challenging and evolving recruitment landscape within SA, where survival of the fittest will win! One of the most prominent being that companies are opting to set up their own in-house [...]

5 Big Misunderstandings of Employer Branding

Employer branding isn’t only for recruitment purposes. Celeste Sirin highlights other misconceptions. Every country across the globe is currently experiencing its own unique labour market challenges, irrespective of whether it’s the USA with its four [...]

In-house Recruitment Training that unlocks Best-in-class Talent

So now you’ve been instructed to cut down on your recruitment spend and stop outsourcing to Recruitment Providers!? No easy feat as this impacts your workload, the need to become far more agile with your [...]

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