employer brand ARTICLES
News2019-03-18T09:29:46+02:00

6 Considerations for Reboarding and Engaging employees in a Covid-19 world

As countries cautiously begin to lift their various phases of lockdown, so too are companies beginning to reintegrate their employees back into the workplace. Adherence to being Covid-19 compliant is not only a legal requirement [...]

Reframing the Pillars of your Employer Value Proposition during COVID-19

Companies have paused, reset themselves, and are slowly working towards building their recovery plans to face what has now been termed the new or the next normal. Even global employer branding leaders of the largest [...]

Fine-tune your Employer Branding Strategy

The Roaring 20s brought on an era of change and disruption, no different to what we are faced with now. The state of our gloomy unemployment rate in South Africa is incomparable to that of [...]

The vulnerability of employer brands during COVID-19

It was the Greek philosopher Heraclitus who said that “the only constant in life is change”. This cannot be more accurate with the Covid-19 pandemic putting the entire world to the test. Companies and employees [...]

Preserving your employer brand in uncertain times

The global uncertainty of the unknown presently resides within all of us and especially those HR leaders who are grappling with managing the mental and financial well-being of their employees, while continuing business as best [...]

Treat Personal Brands as an extension of your Employer Brand

Employer branding expert Celeste Sirin says candidates want real stories about the various personalities at work. You might not have a formidable brand like Richard Branson, Oprah Winfrey, Steve Jobs or Jeff Bezos, but one [...]

Reimagine Employer Branding in the Roaring ’20s – #BizTrends2020

One hundred years have now passed since the beginning of the infamous roaring '20s - an era of dramatic economic, social and political uncertainty, together with much technological development and change - a world no [...]

Employer Branding for Mighty Start-Ups!

Mixed emotions are clearly evident within the South African employment market as, on the one hand, the media publishes disheartening news confirming the mass exodus of our young graduate talent and professionals exiting South Africa [...]

4 Recruitment Strategies for the Fourth Industrial Revolution

Companies need to look beyond qualifications to gear up for our new world of work. According to a new IBM Institute of Business Value (IBV) study in the next three years, as many as 120 million workers [...]

5 ways HR and Marketing can have a more unified approach

Why these two functions must collaborate to take the Employer Brand to the next level. To succeed in today’s digital world, high performing companies are quickly realizing that equal and focused attention must be given to [...]