employer brand ARTICLES
News2019-03-18T09:29:46+02:00

Defining and Marketing your Recruiter Value Proposition

Progressive External Recruiters and Talent Acquisition Specialists are relooking at crafting and marketing their new Recruiter Value Propositions to remain relevant and address their client needs as we slowly move into the post-pandemic recovery phase. [...]

What we can learn from The Class of 2020 – Gen Z’s

Whilst the arrival of the pandemic was not altogether what Generation Z expected as they started approaching adulthood, we cannot overlook the underlying foundation of power skills they are building as they continue to self-prepare [...]

Employer Branding & Marketing essential to shifting Companies beyond COVID

43% of companies are boosting upskilling efforts after COVID With much disruption taking place this year, companies are busy reframing their Employer Value Propositions to include ongoing learning and training. This is an essential ingredient [...]

Is Your Employer Value Proposition Still Relevant?

Employees are moving back into the workplace still filled with massive uncertainty as to where we are heading with the pandemic. Many are questioning their relevance, their purpose, and whether employers will meet their needs [...]

6 Considerations for Reboarding and Engaging employees in a Covid-19 world

As countries cautiously begin to lift their various phases of lockdown, so too are companies beginning to reintegrate their employees back into the workplace. Adherence to being Covid-19 compliant is not only a legal requirement [...]

Reframing the Pillars of your Employer Value Proposition during COVID-19

Companies have paused, reset themselves, and are slowly working towards building their recovery plans to face what has now been termed the new or the next normal. Even global employer branding leaders of the largest [...]

Fine-tune your Employer Branding Strategy

The Roaring 20s brought on an era of change and disruption, no different to what we are faced with now. The state of our gloomy unemployment rate in South Africa is incomparable to that of [...]

The vulnerability of employer brands during COVID-19

It was the Greek philosopher Heraclitus who said that “the only constant in life is change”. This cannot be more accurate with the Covid-19 pandemic putting the entire world to the test. Companies and employees [...]

Preserving your employer brand in uncertain times

The global uncertainty of the unknown presently resides within all of us and especially those HR leaders who are grappling with managing the mental and financial well-being of their employees, while continuing business as best [...]

Treat Personal Brands as an extension of your Employer Brand

Employer branding expert Celeste Sirin says candidates want real stories about the various personalities at work. You might not have a formidable brand like Richard Branson, Oprah Winfrey, Steve Jobs or Jeff Bezos, but one [...]

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