employer brand ARTICLES
News2019-03-18T09:29:46+02:00

#EvolutionofWork: What lies beneath the mask for recruitment in 2021?

What started as one event for the recruitment community to use as a sounding board to gauge what people were doing during "survival mode", turned into a five-series community webinar discussion aptly called Collaborate to Navigate. [...]

Rebooting employer branding in response to Covid-19

Employer branding is often mistaken to be the kind of activity only associated with companies needing to attract the best talent to meet their growth trajectory, especially within a buoyant and thriving economy. This is [...]

Defining and Marketing your Recruiter Value Proposition

Progressive External Recruiters and Talent Acquisition Specialists are relooking at crafting and marketing their new Recruiter Value Propositions to remain relevant and address their client needs as we slowly move into the post-pandemic recovery phase. [...]

What we can learn from The Class of 2020 – Gen Z’s

Whilst the arrival of the pandemic was not altogether what Generation Z expected as they started approaching adulthood, we cannot overlook the underlying foundation of power skills they are building as they continue to self-prepare [...]

Employer Branding & Marketing essential to shifting Companies beyond COVID

43% of companies are boosting upskilling efforts after COVID With much disruption taking place this year, companies are busy reframing their Employer Value Propositions to include ongoing learning and training. This is an essential ingredient [...]

Is Your Employer Value Proposition Still Relevant?

Employees are moving back into the workplace still filled with massive uncertainty as to where we are heading with the pandemic. Many are questioning their relevance, their purpose, and whether employers will meet their needs [...]

6 Considerations for Reboarding and Engaging employees in a Covid-19 world

As countries cautiously begin to lift their various phases of lockdown, so too are companies beginning to reintegrate their employees back into the workplace. Adherence to being Covid-19 compliant is not only a legal requirement [...]

Reframing the Pillars of your Employer Value Proposition during COVID-19

Companies have paused, reset themselves, and are slowly working towards building their recovery plans to face what has now been termed the new or the next normal. Even global employer branding leaders of the largest [...]

Fine-tune your Employer Branding Strategy

The Roaring 20s brought on an era of change and disruption, no different to what we are faced with now. The state of our gloomy unemployment rate in South Africa is incomparable to that of [...]

The vulnerability of employer brands during COVID-19

It was the Greek philosopher Heraclitus who said that “the only constant in life is change”. This cannot be more accurate with the Covid-19 pandemic putting the entire world to the test. Companies and employees [...]

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