Project Description

CASE STUDY

The Petousis Group of Companies

Employer Branding Strategy & Employer Value Proposition

PETOUSIS-GROUP-OF-COMPANIES

Purpose

Upon our client having revamped their Company Brand, they recognized the need to build and align their employer brand and value proposition, thus promoting a One Brand approach when engaging with their customers, employees, candidates and supplier stakeholders.

Skill Requirements

  • Consultation, facilitation and guidance with stakeholders in HR and Marketing
  • Internal Perception Survey through conducting internal focus group workshops across the group
  • External Perception Survey through holding one-on-one anonymous telephonic surveys across various sample groups
  • Delivery of comprehensive anonymous Internal and External Output summary reports

Business Impact

Our client received in-depth information, insights and a holistic understanding of how their Employer Brand was perceived both internally and externally. We concluded with the Group HR Manager confirming that she would collaborate with their Marketing and Communications Department to translate outcomes into the Group.