Project Description

CASE STUDY

Johnson & Johnson

Graduate Recruitment Campaign

recruitment advertising
recruitment advertising

Purpose

As a renowned multinational, Johnson and Johnson Sub-Saharan Region were offering an attractive opportunity for graduates with an affinity towards Marketing and Sales to become their “Business Leaders of Tomorrow”.

Solution

With our captive audience being graduates, we crafted a recruitment advertising and marketing campaign across various social media channels (Twitter, Facebook, Instagram, Google Plus) and some job boards. For our client, the EVP (Employer Value Proposition) was integral to “wetting the appetites” of this generation.

Business Impact

Johnson & Johnson received a great database of quality, relevant graduates from which to choose. In addition to this, they had the opportunity to further showcase their prominent Employer Brand.