Executive Management Level
The Capespan Group, which manages a portfolio of companies offering a range of quality value-added products and related services in fresh produce, were looking to fill one of their strategic leadership roles; that of a Chief Financial Officer for their Capespan Logistics Division.
They elected to leverage off their reputable Employer Brand, utilising a blended recruitment marketing awareness campaign (comprising print, online and social media channels), to capture the attention of both active and passive candidates. As seasoned experts, Strategy Recruitment Marketing provided intimate attention and ongoing intercommunications with these professionals throughout the response management process. The object being to create a great candidate experience journey for these high level executives!
Our recruitment advertising and marketing campaign generated both a quantitative and qualitative response. The Capespan Group were able to revisit their unique client-owning database with a view to considering prospective candidates for further additional roles within the Group.
The Capespan Group were not only successful in placing this role, but were able to revisit their unique client-owning database with a view to considering prospective additional talent to fill other positions within the Group.