Project Description


4R Technologies

BPO Startup of Various Staff



As a newly established BPO organization, 4R Technologies needed to recruit medical and billing collections agents to service their medical/healthcare sector clients in the USA, As an unknown employer brand, we were required to position and market their value proposition and vacancy requirements.

Skill Requirements

  • Content creation and design of their recruitment adverts
  • Unpacking of their EVP to stimulate awareness and interest of the BPO market
  • Activation of a multi-channel digital marketing campaign
  • Liaison and securing media channel options with service providers
  • Monitoring and measuring the impact of the campaign

Business Impact     

The client was able to raise awareness as a new entrant in the BPO sector,  having successfully placed all their vacancies.