BPO Startup of Various Staff
As a newly established BPO organization, 4R Technologies needed to recruit medical and billing collections agents to service their medical/healthcare sector clients in the USA, As an unknown employer brand, we were required to position and market their value proposition and vacancy requirements.
- Content creation and design of their recruitment adverts
- Unpacking of their EVP to stimulate awareness and interest of the BPO market
- Activation of a multi-channel digital marketing campaign
- Liaison and securing media channel options with service providers
- Monitoring and measuring the impact of the campaign
The client was able to raise awareness as a new entrant in the BPO sector, having successfully placed all their vacancies.