Change in technology, candidate engagement and the growth of social media marketing have brought about a whole new dynamic in how HR Leaders, In-house Recruiters and Talent Teams approach attracting, engaging, nurturing and retaining their top talent. Start right now!


At Employer Branding SA, we provide you with effective tools and solutions to deliver on your Employer Branding strategies – who you are and what you offer as an employer throughout the entire employment experience (internally to your employees and externally to candidates). Just like companies brand and market to attract and keep customers, we do the same with your Employer Brand.

Through Recruitment Marketing we bring your Employer Brand to life through executing on campaigns that will educate, attract, excite and capture the attention of your target audience.

employer branding south africa

Employer Branding

The process utilized in defining who you are as an Employer, your reputation as a place to work and the employer value proposition. It comprises good content, visuals and targeted communication channels.

employer branding south africa

Recruitment Marketing & Communications

The tools and solutions used to channel and promote your employer brand externally and internally to attract engage and nurture active and passive candidates proactively ahead of your recruitment drives.

employer branding south africa

Social Media Recruitment Marketing

The activity involved in driving a strong employer brand presence and recruitment strategy on social media sites utilizing Facebook, Twitter, Instagram and other digital platforms to target and actively engage active and passive candidates.

employer branding south africa

Training & Facilitation

In-house training workshops and public masterclasses geared towards educating and up-skilling how you can get the best out of integrating employer branding and recruitment marketing into existing processes, policies and strategies.


BPS Offshore Offering to Stimulate Global Business?

As an employer branding and recruitment marketing consultancy, we are positioned to grow within the BPO sector, servicing the Sub-Saharan and overseas recruitment and talent-market.

Read more…



80% of recruiters confirm that employer branding has a significant impact on hiring talent.

(LinkedIn Global Recruiting Trends 2017)


75% of job seekers consider an employer’s brand before even applying for a job.

(Ultimate list of employer brand stats LinkedIn)


68% of talent acquisition leaders agree that social professional networks is one of the most effective tools for spreading awareness about employer brand.

(Source: Aberdeen Group)


73% of millennials found their last position through a social media site.

(Source: Aberdeen Group)


“Celeste’s extensive experience in Business Development, Personal Branding and Recruitment Marketing can certainly provide you with the value add you need in differentiating yourself as a preferred External Recruitment Provider of Choice.”

Nicolene di Bartolo, Managing Director

“Celeste has an understanding of marketing’s core principles. She specifically appreciates the importance of authenticity in modern publicity, and grasps the branding, advertising and social media play in driving high-quality referrals in recruitment.”

Tumi Mothibeli, Owner of Diphetogo Consulting

“I really believe that I have gained a lot of knowledge and that I will be able to ‘state my case’ regarding the importance of this for the company.”

Natasha Kotzee, Ackermans, on EBSA Masterclasses

“Definitely getting value from workshop… had a session with Marketing today actually, was good to have some knowledge behind me.”

Cindy Prodgers, Merchants, on EBSA Masterclasses

“The insights have proven very valuable and has plugged into a larger productivity and retention discussion that’s a key strategic priority. It resonates with our insights team who is now building on this work and doing more in-depth field specific research. Many thanks again for the excellent service and support you provided to us last year, especially with our tight deadlines.”

Anonymous, Financial Services Provider, on EBSA Surveys

“…conducted various surveys for our company, the results of which have enabled us to effectively analyse trends in the recruitment market.”

Anonymous, Chartered Accountants, on EBSA Surveys

“I had the pleasure of working with Celeste Sirin for quite some time.  Not only is she creative and clever, she is extremely responsive and helpful.  Her campaigns and branding ideas for our firm were both thoughtful and successful.  Her efforts drove traffic to our sites and business our way.  It was a pleasure to work with Celeste and her team, and I would gladly do so again.”

Mike Lieb, VP HealthTechS3 USA, on Social Media Recruitment Marketing

“I worked closely with Celeste with regards to the recruitment needs at the CTICC. She was always on the ball and willing to assist where needed. I would call her up and ask for something to be delivered within a couple of hours and she would make time in her busy schedule to ensure that I received whatever I needed. I really enjoyed the laughs we shared along with the serious business conversations.”

Kelly Hope, HR Practitioner at CTICC, on Recruitment Marketing

“…made sure that the employee value proposition was captured and marketed to the appropriate audiences.”

Adele Smith, ex Head of HR:Exact, Fashion Express and SodaBloc, on Recruitment Marketing

“The company designed and consulted the hospital on various options for placement, layout of the advertisement and also cost efficiency. The result was spectacular and within weeks of the first advertisement being placed several interviews and appointments had been made. The advertisement attracted not only the scarce skills we were hoping to obtain, but also candidates with the right cultural fit to the organization.  The support and feedback has been above exception and I would not hesitate to recommend them.”

Christo Becker, ex GM of UCT Private Academic Hospital, on Recruitment Marketing

“They are very in touch with target market activities, and their out-of-the-box suggestions and ideas has enabled our bursary and graduate brands to grow considerably in the past few years. I highly recommend their work to anyone either considering the launch of a new recruitment campaign, or for those looking to spruce up their current ones in a big way!”

Past Graduate Recruitment Officer at Metropolitan Life, on Recruitment Marketing

“Celeste has an entrepreneurial flair and has managed the intricacies of a business for many years.  Celeste is very thorough and service orientated and demands a lot from herself.  She is vastly experienced yet doesn’t mind learning new things. I have always liked working with Celeste and the skills she brings to the table.  I wish her all the very best in the future and would highly recommend her.”

Mark van Rensburg, 4R Technologies

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